A Flood of Light
When the Eugene Hotel opened its doors on August 14, 1925 in Monroe, WI, it was the talk of the town—literally. Owned by Leland C. White, the hotel was heralded as “unprecedented” by the Evening Times, four-fifths of Monroe’s population turned out to marvel at the new three-story building, “in a never-ending stream, the line of humanity filed into and out of the handsome new structure.”
Described as “a flood of light,” its artistic room designs and cutting-edge amenities, like plumbing, private telephones, and the most elaborate electrical system in Monroe at the time, set a new standard. With 46 rooms and a construction cost of $125,000, the Eugene Hotel quickly became a cornerstone of the community, and a gathering place filled with stories that resonate with locals even today.
Lobby with the bellman at foot of stairs as published in “Pictorial History of Monroe, Wisconsin” by the Green County Historical Society
More Than a Hotel
In 1981, the Eugene Hotel, Monroe’s last operating hotel, closed its doors. The underutilized building was purchased in 2011 when brothers Chris and Tyler Soukup saw potential in the historic property. Now, nearly a century after its grand opening, the Soukup brothers, alongside local investors, are reimagining the Eugene Hotel as a vibrant centerpiece for the community once again.
With plans underway for 25 guest rooms—smaller than the original but perfectly suited for Monroe’s market, the hotel is positioned to make a big economic impact. An independent study found The Eugene Hotel is projected to generate $6.8 million in local economic benefits through sales and lodging taxes, restaurant revenue, and job creation. It will also provide the opportunity to retain current tenant spaces while expanding the footprint of the beloved Baumgartner’s.
Excitement and Challenges
Restoring a historic hotel isn’t without its hurdles. The Eugene’s original design catered to a very different kind of traveler. 100 years later, the modern traveler needs and expects more from their stay –this difference requires both creativity and determination. Unlike cookie-cutter developments, The Eugene Hotel will have its own unique feel because this project is infused with local voice, support, and investment.
For our team, this project is personal. With our Principal, Aaron, living in Monroe and all investors rooted locally, the Eugene is more than a business venture—it’s a community cornerstone. It’s clear that Monroe residents believe in this project, and the Eugene Hotel will soon stand as a testament to the community’s spirit, threading new stories for generations to come.
