Lux Cuts


  • Architecture
  • Interior Design


  • Retail

Beloit, WI


Wisconsin Main Street, Best Interior Renovation Project Under $50,000

a vacant storefront inspires an entrepreneur’s dream

GWA Dots

What once housed an acoustical dropped ceiling, wood and molding wrapped columns, dated flooring, and prefabricated wall panels is now an industrial and vintage-styled barber shop in the heart of downtown Beloit. Originating from the local area, the owners of Lux Cuts chose their first brick and mortar location based on the aesthetic of the area. With a full glass storefront and an iconic barber pole mounted on its masonry façade, there’s no doubt that the addition of this development has now made its own contribution.

concise design approach for an edgy barbershop aesthetic

Studio GWA was asked to provide architectural & design services and full construction drawings. Light fixture selections and layouts, along with specifications for both finished and raw materials helped create the basis of design. With exposed masonry columns and decorative epoxy-coated concrete flooring, Lux was then able to round out the interior design with an eye-catching aesthetic that draws clientele to this up-and-coming urban landscape.

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