Madison Street Corridor

Disciplines

  • Urban Planning

Types

  • Historic/Reuse
  • Feasibility

Location
Rockford, IL

envisioning a redeveloped commercial corridor

GWA Dots

The Madison Street corridor is a key multimodal gateway into downtown Rockford with a variety of coexisting land uses.  Small industries, recreational clubs, and landmark buildings like the Prairie Street Brewhouse support entrepreneurship, employment, and prosperity while providing a sense of cultural identity for residents and visitors alike.

vision and realism

When a local developer in Rockford, IL expressed an interest in multiple properties along the Madison Street corridor, he turned to Studio GWA for assistance creating a plan that would paint a vision for the future while recognizing the realities of redevelopment economics.

developing a plan that works

Studio GWA conducted in-depth financial feasibility analyses for each building to determine what the market would support, what financing tools would be available, and what public-private partnership opportunities could be explored.  We provided a plan that outlined the phased approach necessary to maximize the use of the corridor and provide the cash flow necessary to make the projects work. 

The revitalization of this corridor through a combination of new construction and historic renovations has amazing potential for the Rockford community.

related projects

Historic preservation and design - Prairie Street Brewhouse deck

Prairie Street Brewhouse

Rockford, IL

Architecture, Historic Tax Credit Consulting

Located on the east bank of the Rock River, the Prairie Street Brewhouse has become synonymous with the revitalization of downtown Rockford. Originally the home of the Peacock Brewery, this landmark building is now listed on the National Register of Historic Places and is one of the largest historic preservation projects in the region.

Design rendering - Sterling Riverfront

Sterling Riverfront

Sterling, IL

Architecture, Urban Planning, Historic Tax Credit Consulting

The Lawrence Brothers and Stanley-National complexes are former manufacturing buildings that have shaped the southern gateway to Sterling, Illinois for over 100 years. The success of each enterprise was manifested in the sheer size of their buildings; put together, the complexes have over 688,000 square feet of space.

Image of the east elevation of the Old McHenry County Courthouse in Woodstock, Illinois.

Old McHenry County Courthouse

Woodstock, IL

Architecture, Interior Design, Historic Tax Credit Consulting

Since 1857, the Old McHenry County Courthouse has been the centerpiece of the town square in Woodstock, Illinois. Consisting of the original Courthouse and Sheriff’s house, these landmark buildings are undergoing a complete renovation that will include retail, restaurant, event, and community spaces.